How big is too big?

The European Commission has fined Google a whopping 2.42 billion euros for abusing its dominant position as a search engine in 13 European countries.

Apparently, the results shown on Google's search responses comparison shopping service created a 45 x increase in the UK, 35 x increase in Germany and 19 x in France to Google's benefit.

That's a lot!

There are other cases pending against Google, the EU is examining Google's AdSense advertising service.

Not that fines will be a big deal for Google, I guess it's more their brand and their sense of 'being right all the time' .

The EU is starting to make a habit of challenging the behaviour of large corporations such as Apple's tax behaviour, Microsoft for preventing people from choosing a web browser of their choice and Intel for its strangle hold on the semi-conductor market. 

Personally I think it's a good thing. 

Large corporates should know that just because they can doesn't mean that they should. 

Like so many things in life.