Leaders need to engage with new media platforms

CNN gets about 1 million viewers, Joe Rogan gets 4-10 million downloads on each podcast and the chances are you don't know who he is. So let's be clear making leaders 'technologically savvy' doesn't mean explaining Facebook to them. It requires a mindset of clear engagement with the changing platforms, not just a briefing on what it is. 

Joe Rogan has become the main stream and you don't know who he is. 

Joe Rogan has become the main stream and you don't know who he is.