Generally, it's commercials first and humanity second, and that makes sense to some people, let's be real, without the commercials, there is no business and thus the humanity aspect is irrelevant. Now you might argue, as I do, that humanity in a business when done well brings discretionary effort, greater innovation, loyalty and thus commercial sustainability.
There is something very tangible about what happens the more senior you become, you become more famous; famous in the confines of your own mind and the business in which you operate.
Leader? Then you are famous As a senior client of mine said, "it's like being a rock star, but without the benefits", which could have meant quite a lot. What he was referring to and to quote, "everyone know who you are, even if they don't like you or report into you, you are senior, thus you are famous.
It demonstrates how a manufacturer has rather brilliantly dominated a market place. Especially get to 09:50 where the CEO literally shows you a masterclass in subterfuge and linguistic gymnastics, completely reframing the narrative to his own needs.
Both brilliant and indicative of why leaders of this ilk aren't trusted.
No doubt he's an excellent commercial animal, however at the same time he's not straight. He could say the truth, which appears to be "listen we are a commercial animal and we are good at what we do, we build high class eyewear and sell it at a premium at a price people are willing to pay".
He changed the name of the shop to Morrisingh's, which is hysterical and clever. Morrison's reacted by saying,"we wish you well" and that's brilliant. Of course they recognise that there is no threat to them and to the contrary reinforces their brand as the brand to emulate. No one in the history of supermarkets has or will ever get confused, perhaps a child might.
To play the game and impact on others, that is Living Brave for a business. It is not 'corporate social responsibility' it is clearly only one thing 'social responsibility'. The question is not have we paid some money to a charity, but 'what have we done to make the world a better place? This little video says it all. To play the game and to genuinely care about the society in which the business operates. Challenge your business...."what are we really doing here....really?"
Well the answer in this context is no. A fireman runs into a block of flats that's on fire and makes about £30,000. Alistair Phillips-Davies, CEO of firm SSE, had a salary increase to £2.9million this year from £1.7m.
CNN gets about 1 million viewers, Joe Rogan gets 4-10 million downloads on each podcast and the chances are you don't know who he is. So let's be clear making leaders 'technologically savvy' doesn't mean explaining Facebook to them. It requires a mindset of clear engagement with the changing platforms, not just a briefing on what it is.
The problem with psychometric is not the tool it is the facilitator, let me start there and keep shooting. I've been delivering psychometric for over two decades which is longer enough to have a t-shirt that says, "I've got the t-shirt".